the jewelry enterprises should seize the opportunity and the playing strength
Trend 4: low cost, high efficiency of event marketing is becoming more and more important. Yuan-Zhuo brand planning agencies believe that brand communication methods and skills required, instead of money must have a good effect. We all know that the news media to effect is far higher than that of advertising communication and dissemination costs less and is more efficient. For example, in 2005, a swept the entire jewellery Pearl challenge Diamond Sports called "the Pearl or diamond controversy" to the Community interest and buzz, not only quickly to snow baby Pearl air waves, but also the Chinese Pearl to a new height, lively and accentuates the Chinese Jewelry enterprises promote Chinese culture of determination, confidence and courage, again for the snow kids Pearl as pearl jewelry brand and market position. The entire event marketing, publicity and snow baby Pearl invest almost negligible, Phoenix TV, Sina, Sohu, authoritative media reported. Today, the beads drilling debate has become a classic Chinese jewelry industry. If Zuan have done such promotions, Valentine's day spending more than $ 500 in full, you can participate in company organization of lucky draw prizes for a suite of rooms and condoms. Businesses provide for lover for the night and condoms really disputes, for example, this kind of promotion is contributed to premarital sex is in the challenge to China's traditional morality? event marketing fear no-one to one another, these disputes was the merchants want to achieve, since the disputed will produce the news will continue to spread the brand, the brand with ultra low-cost, step by step to become a household name. No matter how they judged Zuan nature is the big winner from this event. Trends v: OEM-jewelry business profits will be more and more thin, living space will also be increasingly narrow, marketing is increasingly difficult to do. In other words, just do the manufacturing and processing of the jewelry business, you can survive, can also be developed, however, this type of jewelry general conditions, as the city of beggars, not absolute, even small profit, however, it has become the mainstream of society. With this in mind, the jewelry enterprises in developing their brand marketing strategies that, otherwise, simply for the sake of peace of mind is easy, but it lacked lost future, unfortunately. Trend 6: entrepreneurs or the boss's comprehensive quality will become the limiting jewelry marketing process of the biggest bottlenecks. Technology, quality, employee and so problems can be more easily resolved, however, the entrepreneur or the boss's comprehensive quality promotion is not a simple thing, one must rely on the entrepreneur's own talent, and second, it is necessary to rely on the accomplishment of entrepreneur's day after tomorrow and moral standards, three on the right track for entrepreneurs and sustained learning behavior. Which one is missing. Chinese jewelry industry market concentration why so low? why is there a large number of workshops like jewelry and jewelry business that entrepreneurs or the overall quality of the boss has a great relationship. Trend 7: network marketing will become a jewellery business marketing strategy, one of the key tactical. On the one hand, according to China Internet network information center for the latest data, as at the end of 2009, the number of Internet users in China reached 3.84 million people; on the other hand, Sister Furong through network marketing across the Obama campaign success through Internet marketing, Internet, President of the United States and the number of cases, vivid shows Internet marketing day by day. For example, China's Internet jewelry sellers diamond bird is successful, the more jewelry network marketing has a very good "firsts": from 2002 opened its first diamond shop, in 2004, the first open-OFFICE-based diamond experience Center, to today's seven-year period, the "diamond bird" has the "mouse + cement" new diamond sales mode from Shanghai has brought to Beijing, Hangzhou, Guangzhou, Ningbo, Nanjing, Chengdu, and many other cities. It is worth noting that Internet marketing Tiffany jewelry&Co Needle Pendant Necklace Tiffany jewelry&Co Nature Disc Pendant With Dragonfly Necklace Tiffany jewelry&Co Nature Daisy Pendant Necklace is often operate in conjunction with the event marketing, but this is a two-edged sword, to enhance the brand, it is also possible to damage the brand, this requires jewelry enterprises should familiar with Internet marketing approach and method; otherwise, a little knowledge is a very dangerous thing. Also, when the Internet to a wide range of events and crises occur, if jewelry enterprises can not be timely response and the Development Department and the marketing strategy, enterprises are likely to be on the verge of danger. Of course, if it is a beneficial Internet marketing event occurs, the jewelry enterprises should seize the opportunity and the playing strength to play a multiplier effect, otherwise, would be tantamount to a waste free brand. Trend of eight: jewelry marketing process, many people are fond of talking about product quality and homogeneity of the problem, however, I think, for a long time, this sentence is still a beautiful lie, deceive, jewelry enterprises quality differences between the products will also be sustainable in the long term, and to play a role. However, Yuan-Zhuo brand planning agencies Tiffany Earrings for cheap tiffany diamond jewellery believe that rely solely on product quality jewellery business, was unable to win future marketing competition, this is just like a woman's health, and her beautiful, talent, but not necessarily be able to become a star. Jewelry business marketing is the key to the success of the brand, which is said in the above, the success of the preemption consumer mental resources to make your own brand to become the primary choice for consumers.