Shanghai enterprises have recognized and begin
In the "international jewelry fashion Festival 2010 thematic Forum", Deputy General Manager, China Shanghaihuangjinjiaoyisuo gold investment analysts Review Committee of experts made the song Yu-Kan "Shanghai gold jewellery industry is about to enter the creative age Tiffany Rings tiffany rings sale." Sung Yu-Kan in the report, an analysis of the current development of China's gold and jewelry industry. He pointed out that gold and jewelry industries with high added value is derived from the creative design, technology, brands and culture. He said that the idea is to enhance the value of gold jewelry industry and profit. Creativity, will drive gold and jewelry industry enters a new era of development. In order to further the development of creative industries, gold and jewelry, you must create the conditions that he put forward the "five focus": Policy in focus: cultivating entrepreneurial carrier gold and jewelry, gold and jewelry creative enterprise solution, personnel, product development, infrastructure, industrial policy to create a good atmosphere. Corporate and brand-focused: attracting international, many domestic enterprises and brands products cluster, clustering can form regional gold jewelry the competitive advantages of the creative industries, gathering of business and brand, the more stronger market radiative forcing. Funds focus: gold jewellery industry enterprises, social investment funds gathered to creative industries, while at the same time should set up specialized financial institutions, such as micro-credit companies, enabling the development of creative industries. Lack of financial support, the creative industries would be difficult to develop and grow. Cultural focus: to build an international cultural characteristics of the "Golden jewellery World Expo", meet consumer demand for multiple cultures. Talent focused: attracting creative design talent, management personnel, marketing personnel, the protection of intellectual property rights of creative design talent. Sung Yu-Kan believes that China is the world's second largest gold and jewelry manufacturing base, and in 5 to 10 years, has the largest manufacturing base in 10 to 15 years, will become the world's largest consumer market for gold jewellery. Sung Yu-Kan said: "I believe that China's economic growth, gold jewelry, creative industries, will welcome the good momentum of development, better, faster development!" At present, the Shanghai gold jewelry market has become the competitive arena. Former Shanghai jewelry market, mainly on behalf of the enterprise is "Extender": Lao, the old temple of gold, a jewelry store, so for jewelry. Today, like the Chinese gold, CTF, Zhou Tai Sang such foreign companies have their roots in Shanghai, relying on the abundant capital and advanced management idea quickly opened up the market, to occupy a significant portion of market share. In addition, Cartier, Jewelry Gallery at the Canada's Maple, Turkey and Germany too, Zhejiang brand and hang's sufferings, Jiangsu Tongling, Suzhou Heng-fu, Fujian Hua Chang and other foreign brands, also enter the Shanghai market, they are a fashion products, mainly for the local brand does not have a strong awareness of the younger generation of consumers, soon in Shanghai has occupied a space market. Shanghai gold jewelry market at present is the multi-level structure of products, gold does not occupy the absolute leading position, only 50%, mosaic products and jade share the Shanghai high proportion of sales. This is why, on the one hand, the Shanghai jewelry enterprises, enterprises for survival is to operate; on the other hand, the Shanghai gold and jewelry consumer groups large, needs vary. In the fierce market competition, Shanghai jewelry brand consciousness growing, innovative marketing methods. For example, the more mature now network sales, emerged as the diamond bird such brands, and network sales in Shanghai to seize a share; TV direct sales, coffee club new sales began to appear, such as the Lao, the old temple of gold in Shanghai Oriental CJ shopping channel TV direct sales on the website Tiffany Letter Lock Necklace-K Tiffany Letter Lock Necklace-F Tiffany Letter Lock Necklace-A. Shanghai gold jewelry market still exist some problems to be solved. One is the ability to design, creativity, and lack of competitiveness. Two is the enterprise sales way too conservative, most products on the market in Shanghai or grams, this results in a low-value, low income situation. Third, most of the enterprises or stay in money-making stage, without attention to the cultivation of jewelry culture. The above issues, some Shanghai enterprises have recognized and begin to take the relevant measures. As in the design, the Lao's famous design center gathered a large number of artists and young designers, while China's gold and the Shanghai University cooperation established the creative industries to development and Design Center. In addition, in the cultural field, like a jewel in shopping malls pictured on the third floor, dedicating great space to jade culture, well publicized the jade culture; and the old temple city of gold in a concept store, is also a kind of fashion jewellery cultural propaganda. Faced with increasingly fierce competition in the market, how to find your own way, a brand is all Shanghai gold jewelry enterprises need long-term thinking. Operate is guiding ideology, but how wrong also require a certain amount of risk. In addition, as the people's living standards of a gradual increase after fashion and apparel needs pairing is becoming a powerful consumer buying jewellery consumption power, so how can you grasp this part of the consumer groups, enterprises, is essential.